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How social change influences human behavioral change ? Why human behavior may be influenced by social change? Our individual behavior whether can be influenced to bring negative or positive attitude by social change? I shall attempt to indicate cases to explain whether our individual behavior can be influenced to changed by social environment change. Readers can have more understand how and why social change may influence our behavior in possi...

We live in a connected age where we can snack on media 24/7, viewing what we want, when we want, and how much we want. Many of us participate with brands and content in social media and online in ways that are engaging and behavior-changing. The advertising ecosystem has changed because of the ever-evolving digital landscape. To reflect the changes in the advertising industry, I changed and expanded the third edition of Advertising by Design. ...